A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics, podcasts, or video. Entries are commonly categorized by topic, displayed in reverse-chronological order, and contain tags. A blog can be a separate website or internal.

A Client Blog

A financial advisory firm might have a blog within their Custom Client Portal. Multiple Reps within a firm can post advice, comments, and market commentaries to the blog. Once the client has logged in to your portal, they could view these blog articles by category, author, most recent, post, or most popular post.  You can also give them permission to rate these posts (1-5 stars) or leave comments.

A Public Blog

An advisor might decide to have a public blog to discuss topics that appeal to his or her target/niche market. Examples: Retirement income distribution, local hot spots (upscale restaurants / golf courses), or sports teams. This is a great way to increase your target market search engine rankings, by writing about specific topics and locations your local niche or target market might be searching for.

Your Approval Process

Tell us about your company structure, and we'll setup a process for compliance officers, firm principles, or administrative assistants to review and approve your blog posts prior to being published. This a a great way to verify language and check for typos before your clients or public viewers see it.

Marketing Your Blog

There are many creative ways to market your Advisor-Blog™.  The type of blog you choose (private or public) often helps determine your marketing tactics. You would want to market a private blog to your existing clients or as a value-added feature to prospective clients. A public blog, however, has much more potential.

RSS Syndication is a very powerful marketing tool to help attract your target market to your website. Google's Feed 101 page is a great resource for syndication newbies. Also check out FeedBurner to find out more about their syndication services. Don't worry; we'll help with the setup.

You can also treat some of your blog posts as news releases. PRWeb, a leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site. Watch this short PR Web in Plain English Video to learn more, or visit their site.

Easy to Post

At MIAGD, our goal with Advisor-Blogs™ is to make it easy and efficent for you to post new articles to your blog. You can login from any computer to access your Administrative Control Panel. There you can create, edit, and publish blog posts. You can also utilize our innovative Speak2Web Technology to have us post or edit an article for you. Simply record a voice message from your phone and your done.